How do stations use PRX Remix?
In three ways:
- A free stream. Just add the Remix player to a station web site and away you go.
- As an HD service. A number of stations see Remix as a way to bring a truly distinctive public radio service to HD rather than repeating familiar public radio shows or programming second-tier network content.
- As a primary terrestrial broadcast service. Stations are buying up new, full power frequencies and Remix is a fantastic option to redefine a local public radio brand. And, because Remix is automated and is a streaming program service, listeners get hooked and stick with the stories. PRX has anecdotal evidence that listeners retain stories and details to a remarkable degree.
Where does the content come from and what is it?
Remix is about creative, ear-opening, story-driven short pieces. It's not the news. Remix draws most of its content from PRX.org, the largest open archive of public radio programs for broadcast. (You can see some of what what Remix is purchasing here.)
Remix features pieces by top producers including The Moth, Snap Judgment, 99% Invisible, The Kitchen Sisters and Jay Allison, plus many new, creative voices such as The Memory Palace and Blank on Blank. Remix also reaches out to podcasters: Slate, The Guardian (UK), Poptech and others.
PRX has hired talented producer Roman Mars who curates, organizes and solicits the mix of audio and produced works on Remix.
How does PRX Remix work for broadcast?
PRX has helped develop software that randomly shuffles the order of programs in a series of playlists. Over the course of most hours listeners hear fresh combinations of programs and pieces (we try to insure that no three pieces will be adjacent in any six hour period) in a true Remix. Newer content – about 10 hours a week — in the playlists get a more frequent play as older programs and pieces cycle out.
Remix runs in hourly blocks with a one-minute break at the top of each hour.
We’re looking at ways to incorporate more floating breaks within each hour to increase the opportunities for stations to incorporate underwriting and local announcements.
Remix is not designed to be aired as a one-hour ‘show.’ We recommend a minimum 3-hour play to capture the sense of the mix in Remix.
PRX also takes careful steps to ensure pieces are cleared for broadcast. We have a small team that listens to every piece before it is even considered for possible inclusion in the Remix service. We track every screened piece and identify any programs that have language or taste issues.
What about music reporting?
Because most of the content for Remix is licensed through PRX, we keep track of music usage there for quarterly reporting to Sound Exchange. Most of that same information is available for your broadcast reporting to ASCAP/BMI.
How does PRX Remix get delivered?
PRX delivers the Remix service by FTP and we can work with station technical staff about integrating Remix into your automation system. For some stations we have arranged a multiple-day buffer to insure that if the FTP delivery is interrupted for any reason (bad local ISP, etc) Remix itself won’t be interrupted and we all have enough time to work through fixes. You’ll probably want a dedicated server and a reliable ISP to ensure the flow of Remix works smoothly.
What do audiences think?
We hear listeners say things like ‘This is the reason I pay for XM…” to positive responses from both older, classical music listeners to younger public radio fans thrilled to find a fresh format on the air.
“Finally, radio that inspires me.” -- B.S.
“PRX has a constant flow of perfect radio... It's like a good friend telling me a story they've been waiting all day to share.” -- C.W.
“You guys are messing with my life. I CAN NOT RESIST REMIX and it's screwing up my weekends. Please send me the Handy Dandy Sleep Restorer Ring. Enclosed are five box tops from Insomniac Trail Mix economy size package.” -- M.G.H.
"THANKS FOR THIS WONDERFUL STATION!!!! I just love it!!" - C.B.
"I LOVE this station. First discovered it after getting sirius radio. Now it is the only reason I keep it." - V.J.