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Marketing Your Work to the Outside World

Sometimes the hardest part is knowing where to start. That's why we've assembled this page of very specific ideas, which we will continue to update. Please share your ideas in the comment section below!

Goin' Viral

Two little girls made quite a splash on the internet in a piece called "Two Little Girls Explain the Worst Haircut Ever." PRX experienced its first ever Viral Audio Outbreak. Here's what we've learned from the experience and some tips on how to make your work a hit.

Get Familiar with PRX's Sharing Options

PRX has two sizes of embeddable audio players available to ALL members (paid and unpaid).  You can also share and play your pieces on Facebook. 

Promotional Targets

Some social networks:

  • Facebook
    Post to your profile, create a product page, and invite likes, etc.  Use the Facebook button on piece pages to share the piece, as that will create an audio player on Facebook. Stay connected with us on Facebook
  • Twitter
    Post a tweet with a shortened link (we provide one from the Twitter button on the piece page). Stay connected with us @prx.
  • Tumblr
    Post a link to the piece.
  • Pinterest
    Pin a piece to your board. It will use the piece image and create a link back to the piece on PRX, where people can listen.

Making the Most of Social Media

  • Transom posted a great social media guide specifically for public radio producers. Check it out!

Some public radio sites to contact:

  • Us!  Contact us to let us know about your piece(s) (we feature pieces in playlists, on the homepage, on our Facebook, etc.)
  • Transom
  • Current
  • Public radio station blogs
  • AIR

Pitch your work to blogs, magazines, and online communities:

 

Send us your tips and we'll post them right here.  Or, comment below!

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