What is the Public Media Platform and how does it work?


The Public Media Platform (PMP) is a non-profit organization formed by APM, NPR, PBS, PRI, and PRX to build public media’s first cross-platform digital distribution system. The PMP distributes public media digital content (audio, video, text, and images) across a variety of web and mobile platforms.

To break it down, the PMP makes it easier for stations and other organizations to find and publish your work on websites and digital platforms.

How does the PMP work?

Producers put their content into the PMP—text, headlines, teasers, and links to multimedia assets like audio files and images. When they add content, they also add additional information that makes the content findable. For example: “this is a Marketplace story on the economy by Kai Ryssdal that is the second story in the June 15, 2015 episode of the program.”

On the other side, retrieving content from the PMP can be done via CMS plugins. The plugins all function slightly differently, though most offer the ability to find and publish stories individually (“I have to publish this interview with Bill Murray on our site immediately!”) or automatically (“I want to publish all Splendid Table stories” or “I want to publish all stories about money.”) Most plugins also support pushing to the PMP—so anyone who can retrieve stories can also publish their own content in the PMP.

For a short overview on the potential of the PMP, watch their two-minute explainer video. 

For more information about the PMP, visit them online or follow them on Twitter.


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