Why do I have to use a third-party metrics tracker like Podtrac/ Blubrry?

We ask producers to create accounts with a third-party metrics tracking company like Podtrac or Blubrry so that there is a neutral source for metrics that we can use to compare and corroborate our data. This is especially helpful when finding sponsors for your show. Typically they will ask for third-party metrics to verify your download numbers.

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