Description
VAST (Video Ad Serving Template) tags are supported in creatives. Instead of making a regular MP3 based ad, and uploading an audio file, you can make a creative of type 'VAST' and specify a VAST URL.
VAST tags support macros in them, and Dovetail supports most of the tags from the VAST standard. There are also some additional custom macros to support podcast advertising.
Below is a list of the supported tags, and any default values:
Custom Macros
|
Macro |
Description | Example |
|
GUID |
Podcast episode GUID (i.e. <guid/> tag in RSS | |
| PODCAST | Podcast ID, unique to Dovetail. | 123 |
| LISTENERID | Listener ID based on request User Agent & IP Address; how IAB measurement defines unique listeners. | |
| LATITUDE | Estimated latitude, based on GeoIP lookup | |
| LONGITUDE | Estimated longitude, based on GeoIP lookup | |
| KEYWORDS |
Comma separated list of keywords for contextual advertising, from keywords and categories on the episode. |
|
| RSS |
Public URL for the podcast. |
|