Description
VAST tags are supported in creatives. Instead of making a regular mp3 based ad, and uploading an audio file, you can make a creative of type 'vast' and specify a VAST url.
VAST tags support macros in them, and Dovetail supports most of the tags from the VAST standard (https://interactiveadvertisingbureau.github.io/vast/vast4macros/vast4-macros-latest.html). There are also some additional custom macros to support podcast advertising.
Below is a list of the supported tags, and any default values:
Custom Macros
|
Macro |
Description | Example |
|
GUID |
Podcast episode GUID (i.e. <guid/> tag in RSS | |
| PODCAST | Podcast ID, unique to Dovetail. | 123 |
| LISTENERID | Listener ID based on request User Agent & IP Address; how IAB measurement defines unique listeners. | |
| LATITUDE | Estimated latitude, based on GeoIP lookup | |
| LONGITUDE | Estimated longitude, based on GeoIP lookup | |
| KEYWORDS |
Comma separated list of keywords for contextual advertising, from keywords and categories on the episode. |
|
| RSS |
Public URL for the podcast. |
|