Creating A New Campaign

Before you can set-up a flight to target specific advertisements to your podcast - you'll need to create a campaign for those flights to live in.

Step 1 - Log into Dovetail Inventory

Step 2 - From the Inventory homepage select the button toward the top right of the screen.

Step 3 - Complete each field with the appropriate information.

•  
  • Name: name for the overall campaign (required)
  • Advertiser: advertiser for the campaign (required)
  • Type: select the option that best describes the campaign’s type
    • Paid Direct
    • Paid Programmatic
    • House
    • System
  • Billing Type: Select when the advertiser will be billed for this campaign
    • Calendar Month
    • Broadcast Month
    • 100% Upfront
    • Custom
  • Campaign Rep: name of the person managing the campaign
  • Sales Org Name: name of the person or organization who sold the campaign
  • Owner: group account that owns the campaign (NOTE: only users with access to this group account will be able to view this campaign.)
  • Notes: descriptive text about the campaign (optional)

Step 4 - Click Create Campaign in the upper right corner of the screen

Congratulations - you've got a working campaign! Next, you can move on to setting up a flight so that specific ads can run on your show.