Before you can set-up a flight to target specific advertisements to your podcast - you'll need to create a campaign for those flights to live in.
Step 1 - Log into Dovetail Inventory
Step 2 - From the Inventory homepage select the button toward the bottom right of the screen.
Step 3 - Complete each field with the appropriate information.
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- Name: name for the overall campaign (required)
- Advertiser: advertiser for the campaign (required)
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Type: select the option that best describes the campaign’s type
- Paid Direct
- Paid Programmatic
- House
- System
- Campaign Rep: name of the person managing the campaign
- Sales Org Name: name of the person or organization who sold the campaign
- Owner: group account that owns the campaign (NOTE: only users with access to this group account will be able to view this campaign.)
- Notes: descriptive text about the campaign (optional)
Step 4 - Click Create Campaign in the upper right corner of the screen
Congratulations - you've got a working campaign! Next, you can move on to setting up a flight so that specific ads can run on your show.