Is there a limit to the number of ads I can have on my show?

Technically, no - but logistically yes. Ultimately it is up to you to decide how many ads you’d like to allow during an episode, but keep your listeners in mind. They won’t want to stick around if the ratio of episode content vs. ads is off. 

We recommend the following number of ads per zone based on your average episode length, with the green zone representing your podcast episode audio.

12 minutes or less:

2 Preroll Zones (1 House + 1 Paid), 3 Postroll Zones (1 Paid, 1 House, 1 Sonic ID)

12-30 minutes:

3 Preroll Zones (1 House + 2 Paid), 1 Midroll, 4 Postroll Zones (2 Paid, 1 House, 1 Sonic ID)

30-45 minutes:

3 Preroll Zones (1 House + 2 Paid), 2 Midrolls, 4 Postroll Zones (2 Paid, 1 House, 1 Sonic ID)

Screenshot 2024-10-07 at 11.11.41 AM.png

60 minutes+

3 Preroll Zones (1 House + 2 Paid), 2 Midroll A, 2 Midroll B, 4 Postroll Zones (2 Paid, 1 House, 1 Sonic ID)

Screenshot 2024-10-07 at 11.11.49 AM.png

If you're looking to set-up or edit the placements for your own show within Dovetail - check out this how to article

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request