Whenever you want an ad-free episode. Which you might want if you have sensitive content that would make ad breaks inappropriate, or if you have a shorter episode, etc. It is up to your discretion— just remember that it affects your ad sales.
This tag is added by clicking the Ad-Free button:
You can find the ad-free tags on the main page for your episode. Click it, and Dovetail is told not to insert any ads into that episode for as long as that tag is in the Categories field. When using the ‘Ad-Free’ button, be sure to tell the ad operations department at ad-ops@prx.org, so that they’re able to factor it in to sales goals.
Pro Tip: If you're looking to remove only house ads (think cross promos) or paid ads from a particular episode - feel free to use specific House Ad Free or Paid Ad Free tags to fine tune your experience!