Within Dovetail Spots we offer a few statistics about your active and past cross promotions so that you can track and report on their success!
Active & Past Spots Tabs
Run Time
Shows a percentage of how complete your cross-promo campaign is relative to its total duration.
Impressions Delivered
Shows the percentage of impressions delivered relative to your cross-promo campaign goal.
Conversion Rate
Percentage of listeners that heard the cross-promo ad on podcast A, then went and listened to podcast B for the first time, relative to the total number of impressions for the cross-promo campaign.
Delivery Graph (found within an Active/Past Swap)
Data about the performance of your cross promotion can be found within the delivery graphs for a specific swap.
For more detailed information, click on the to pull up additional statistics:
| Ad Impressions | Total impressions for the cross promo |
| Ad Listeners | Unique Listeners for the cross promo. |
| Baseline Conversions | Downloads of the podcast that got the cross-promo, but were already shared listeners between the podcasts |
| Baseline Listeners | Unique listeners new to your podcast that got the cross-promo |
| Conversions | Downloads of your podcast from new listeners that got the cross-promo |
| Unique Conversions | Unique listeners of your podcast that got the cross-promo, but were already shared listeners between the podcasts. |
Still have questions about data available in Dovetail Spots? Reach out to podcast-support@prx.org!