Understanding Types of Targets

A target is a selected criteria that determines which listeners will hear the flights when they stream/download a podcast. The selectable options and their effects are:

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Country Only downloads with IP addresses in the selected metro area will receive the flight.
Episode Only downloads with IP addresses in the selected state, province, region, or territory will receive the flight.
DMA Code The flight will only appear on episode downloads containing the provided keyword.
Subdivision Only downloads with IP addresses in the selected state, province, region, or territory will receive the flight.
Keyword The flight will only appear on episode downloads containing the provided keyword.
Dropdate After The flight will only appear on new episode downloads after the specified date.
Agent The flight will only appear on downloads on the selected podcast player or device.
Referrer URL The flight will only appear on downloads or streams when the player is embedded on a specific domain. 

 

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