A target is a selected criteria that determines which listeners will hear the flights when they stream/download a podcast. The selectable options and their effects are:
| Country | Only downloads with IP addresses in the selected country will receive the flight. |
| Episode | Allows advertisers to deliver a flight only to selected podcast episodes rather than across an entire show. |
| DMA Code (Designated Market Area) | Only downloads with IP addresses in the selected metro area will receive the flight. |
| Subdivision | Only downloads with IP addresses in the selected state, province, region, or territory will receive the flight. |
| Keyword | The flight will only appear on episode downloads containing the provided keyword. |
| Dropdate After | The flight will only appear on new episode downloads after the specified date. |
| Agent | The flight will only appear on downloads on the selected podcast player or device. |
| Referrer URL | The flight will only appear on downloads or streams when the player is embedded on a specific domain. |