Adding New Creatives in Dovetail

Before a creative can run on a series it will need to be uploaded to Dovetail. Ads are referred to as creatives in Dovetail - so that is how we'll refer to them from here on out.

There are two ways to upload creatives. Select the method that you prefer.

 

Via the Creatives Tab

Directly into a flight

 

To Upload Via the Creatives Tab

1. Navigate to the Creatives section via the options at the top of the screen in Dovetail Inventory.

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2. Select the + New Creative button in the bottom right corner of the screen

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3. Give your creative a name. Ideally, something that represents the contents of the ad at a glance.

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4. Select the type of ad audio: either an MP3 that you'll upload locally or a VAST URL which pulls content from another ad server.

    • If MP3 - upload the audio file for the ad by selecting choose file

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    • If VAST - select VAST and paste the URL into the dialogue box provided.

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5. Select the appropriate Owner group account and Advertiser from their respective dropdown menus

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6. Finally, click Create Creative to save your creative in the system!

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Adding a New Creative Directly to a Flight

1. Within Dovetail Inventory, navigate to the flight you'd like to add a creative to or create one

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2. Select + Add Zone to designate which ad zones (pre/mid/post) you'd like this creative to play

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3. Click + Add Creative and then select Add New

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4. Give the Creative a name, and select the file type

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5. Upload the audio file and then select Create Creative

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    • If MP3 - upload the audio file for the ad by selecting choose file

    • If VAST - select VAST and paste the URL into the dialogue box provided.

6. Continue with the rest of the flight set-up

Now that you have added creatives to the system - you or your ad partners can track their progress by setting up a pingback URL

 

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