Before a creative can run on a series it will need to be uploaded to Dovetail. Ads are referred to as creatives in Dovetail - so that is how we'll refer to them from here on out.
There are two ways to upload creatives. Select the method that you prefer.
Via the Creatives Tab
Directly into a flight
To Upload Via the Creatives Tab
Step 1 - Navigate to the Creatives section via the options at the top of the screen in Dovetail Inventory.
Step 2 - Select the + New Creative button in the bottom right corner of the screen
Step 3 - Give your creative a name. Ideally, something that represents the contents of the ad at a glance.
Step 4 - Select the type of ad audio: either an MP3 that you'll upload locally or a VAST URL which pulls content from another ad server.
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If MP3 - upload the audio file for the ad by selecting choose file
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If VAST - select VAST and paste the URL into the dialogue box provided.
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Step 5 - Select the appropriate Owner group account and Advertiser from their respective dropdown menus
Step 6 - Finally, click Create Creative to save your creative in the system!
Adding a New Creative Directly to a Flight
Step 1 - Within Dovetail Inventory, navigate to the flight you'd like to add a creative to or create one
Step 2 - Select + Add Zone to designate which ad zones (pre/mid/post) you'd like this creative to play
Step 3 - Click + Add Creative and then select Add New
Step 4 - Give the Creative a name, and select the file type
Step 5- Upload the audio file and then select Create Creative
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If MP3 - upload the audio file for the ad by selecting choose file
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If VAST - select VAST and paste the URL into the dialogue box provided.
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Step 6 - Continue with the rest of the flight set-up
Now that you have added creatives to the system - you or your ad partners can track their progress by setting up a pingback URL!